The audit gives your site a number and a grade. Here is exactly what drives it, so the result is something you can trust and act on.
Every audit produces a score from 0 to 100 and a matching grade. The grade is a quick read; the findings below it are where the work is.
Solid technical foundation. Minor refinements only.
Healthy, with a few issues worth fixing.
Working, but several problems are holding it back.
Real issues across the site that cost visibility.
Serious problems that need attention before anything else.
On-page content and technical setup are scored separately, so a strong result in one cannot hide a weak result in the other. The overall score never rises above the weaker area.
What a reader and a search engine see on the page: titles, meta descriptions, headings, content depth and image alt text.
How the site is built and served: HTTPS, indexing, canonicals, sitemap, structured data, broken links and international tags.
Each check has a severity. A problem that removes a page from search costs far more than one that only trims a result's appearance.
Stops a page from ranking or being found at all: no HTTPS, a noindex tag, a missing title, duplicate titles or a missing canonical. While any critical issue is open, the score cannot reach an A.
Does not remove the page, but loses ground to competitors: titles outside the ideal length, missing meta descriptions or H1s, thin content, missing alt text or broken internal links.
Refinements that sharpen the result without changing whether the page ranks: heading order, hreflang details or a description slightly outside the ideal length.
The same issue is weighed by how much of the site it touches. A missing title on one page of fifty barely moves the score; the same fault on every page drags it down hard. One bad page does not sink a good site, and a site-wide fault is never rounded away.
We read the real HTML your server returns, the same way a search engine's crawler does. We report only what that shows, and never invent signals we cannot measure. The free audit reads up to 25 pages; a full-site sweep is part of the paid work.
See your score, the exact findings behind it, and a generated llms.txt, in a couple of minutes and at no cost.